Rice Business Executive Education Professional Development Scholarships to be Awarded by Port Bureau

The Greater Houston Port Bureau will award two scholarships to our membership for professional leadership development at Rice Business Executive Education’s Customer-Centric Strategy program February 24-27. Each scholarship for Customer-Centric Strategy: A Novel Science-Based Approach to Creating Value for Customers, Employees, and Shareholders is valued at $ 6,500 and includes full tuition, class materials, meals, and refreshments.

This four-day program will provide a journey to become a strategy-centric executive whose organization focuses on customers, develops accountability partnerships with employees, increases sales, and rewards shareholders by growing enterprise value.  In this program, you will learn how to bridge six strategy gaps in: (1) strategy thinking, 2) alignment, 3) formulation, 4) implementation, 5) monetization, and 6) embedding, and create superior performance.

Program takeaways:

• An evaluation of your company’s strategy based on the strategy gaps
• Understand the difference between customer focus and customer appeasement
• Use accountability partnerships to increase your employees’ output and ability to implement your company’s strategy
• Provide your sales team with a resonating value proposition to monetize strategy
• Inculcate humility, listening and critical thinking to become a strategy leading executive

The program is led by Vikas Mittal, J. Hugh Liedke professor of marketing at the Jones Graduate School of Business at Rice University.

Professionals employed by Port Bureau member companies can apply or nominate a candidate from their company. Program participants should be leaders (director level) in their companies who can help drive success in business and develop skills to create strategies for achieving sustainable competitive advantage and growth. For more on the program visit: https://business.rice.edu/executive-education/open-enrollment-programs/customer-centric-strategy.

Port Bureau members will receive an email announcing the opening of the application. All applications or nominations must be received by the Port Bureau by December 31, 2024. Scholarship awards will be announced on January 9, 2025. For more information and to apply, go to: 
https://www.txgulf.org/ghpb-scholarship.

Executive professional scholarships have been generously underwritten by Rice Business Executive Education, Rice University. For more information and details about Rice Business Executive Education programs, contact Zoran Perunovic at Zoran.Perunovic@rice.edu.